The SIGMA Corporation is pleased to announce that it will enter into the cinema lens market by releasing a new line of SIGMA CINE LENSES, designed specifically for cinematography. In the world of digital film production, there is an increasing demand for higher resolution, and SIGMA’s new lineup of high-performance lenses is compatible with the latest, high-resolution digital cinema cameras. SIGMA has developed its own production system by establishing the required technology for mass production of high-performance lenses for ultra-mega-pixel shooting. The company feels this valuable new lens line could… read more →
In photography, composition refers to the structure, organization, and visual characteristics of the elements in your photograph. Compositions can be complex, powerful, boring, moody, uplifting, and a plethora of other adjectives. When you hear photographers refer to the composition of a photograph, likely they are talking about things like subject placement, lighting, colour, lines, space, balance, and more. Although composition is one of the most important aspects when it comes to photography it is also one of the most difficult things to master, especially in wildlife photography when your subject… read more →
We would like to inform you of the lens firmware updates which incorporate a new algorithm to improve AF performance even further. Although we announced on April 14th, 2016 that release of the firmware updates is planned around June to August, the development has been delayed and the actual release will start from October onward. For customers waiting for the availability of the lens firmware updates, we apologize for the inconvenience. We appreciate your understanding and will continue the development with our utmost efforts. Release of the firmware updates will… read more →
Personally I have a huge love for monochrome imagery as many people do. Monochrome has the advantage of removing the distraction of colour from an image and allowing you to focus on the content, composition, subjects, tonality and emotion present in that image. When we look at a good monochrome image it draws us into the thought process and mind of the photographer in a much different way than with colour images. We can push our creative boundaries in a myriad of different ways with monochrome photography as opposed to… read more →
The Sigma Corporation is pleased to announce that SIGMA 50-100mm F1.8 DC HSM | Art has won EISA Awards 2016-2017. Sigma’s 50-100mm F1.8 DC HSM Art is a fast telephoto zoom optimised for DSLRs with APS-C image sensors. This latest addition to Sigma’s acclaimed Art series covers three popular focal lengths in one (85mm, 105mm and 135mm equivalent), which makes it a very useful addition to any photographer’s arsenal. The optical design delivers excellent image quality, and the ultrasonic HSM motor provides silent and accurate autofocus. Thanks to the maximum… read more →
Recently I went on a 10 day trip to the famous Kruger National Park, where I saw it as an opportunity to use an unusual setup, the 150-600mm DG OS HSM Sport lens coupled with a Sigma TC-1401 1.4x tele-converter. Now the reason I say it’s an unusual set up is because it gives you an f-stop of f7.1 at the lowest focal length and f9 at the highest, so you would automatically think that you will be limited when it comes to when you would be able to take… read more →
Today we look at the Sigma 10-20mm f3.5 EX DC HSM. This is one of the ultra wide angle lenses I have had the pleasure of using in the past and I must admit. It is highly underrated and in my opinion, one of the best UWA lenses out there for a crop sensor body. It is available for Canon, Nikon, four thirds users, Sony and Pentax. Sony and Pentax users however don’t have the focussing benefit that HSM gives. It is also one of only a few UWA lense… read more →
In the beginning of most of our photographic journey’s we strive for the best light from over our shoulders that illuminates our subjects in late afternoon golden loveliness. Which it must be said is truly wonderful and makes great images of course. But…the moment I spun that first & last 10 minutes of glorious light on it’s head and had it over my subject shoulder, my photographic journey changed forever! What is not to love about deep rich reds and oranges dancing across a dusty scene creating moody and wonderful… read more →
Win a Sigma 10-20mm F3.5 EX DC HSM wide angle lens (see more info about the lens here http://goo.gl/Ebahl6) worth R7500 & have your winning photo featured as our Facebook Cover Photo for the month! Simply post your best Winterscape image in the comments section of this post to enter before Wednesday 27 July 2016! Winner to be chosen by renowned wildlife photographer and Sigma Ambassador, Keith Connelly. How to enter: Simply post your best Winterscape image in the comments section of the corresponding Facebook post on https://www.facebook.com/SigmaSouthAfrica/ to enter… read more →
Thank you for purchasing and using our products. We would like to announce the availability of a new firmware update for the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports in Nikon mount and the SIGMA 150-600mm F5-6.3 DG OS HSM | Contemporary in Nikon mount. This firmware update can be installed using SIGMA Optimization Pro. The lens firmware update corrects the phenomenon of overexposure when the lens is attached to the SIGMA TELE CONVERTER TC-1401 on Nikon Digital SLR camera “D500”, released by NIKON CORPORATION. For customers who own… read more →