SEIN Online is an original web magazine created by SIGMA, manufacturer of digital cameras and interchangeable lenses for creative artists. The magazine’s aim is to share with its readers our passion and respect for visual culture and the art of photography, highlight our unique approach to manufacturing and introduce the challenges along with innovative ideas involved in our continuous quest to create the world’s best optical instruments. Regular updates & new Instagram account SEIN Online will be updated with new content four to five times a month, consisting of both… read more →
Introduction I was able to field test the Sigma 100-400mm f/5-6.3 DG OS HSM Contemporary Lens (Sigma 100-400C) extensively for 25 days on a recent birding trip through South Africa. The lens was challenged by varied shooting conditions from the dry, dusty Northern Cape, the cold uplands of Lesotho and the moist savannahs and forests of KwaZulu-Natal. What appealed to me about this lens the most is the versatile focal range in a compact form. For most of my shooting (and being an avid birder), mobility is often key, and… read more →
Introduction There is no lens manufacturer that has done a better job than Sigma at combining incredibly build quality with an affordable price tag. With their introduction of the Art Series in 2013, Sigma has gained many new fans including myself! The spectacular Sigma 35mm Art and the Sigma 85mm Art are the lenses that open peoples eyes to the incredible quality of the sigma range. The Sigma 24-70mm F2.8 DG OS HSM Art is Sigma’s new standard zoom lens, and I was very excited to get my hands on this… read more →
When I was asked to test the new Sigma AF 100-400mm F/5-6.3 DG OS HSM, I thought to myself why would someone buy this one from Sigma if major brands have their own lenses in this range? With Sigma’s good success on the 150-600mm lens, I was definitely curious about this one. The Sigma 100-400mm F5-6.3 DG OS HSM is a relatively compact and lightweight telephoto zoom lens for full-frame DSLR cameras and APS-C sensor cameras with an effective increase in focal length. For bird, wildlife and sports photography, a… read more →
Over the past year or so I have had the privilege of being equipped with the 120-300mm F/2.8 DG OS HSM | SPORTS amongst some other fantastic sigma products. Over the past 13 months I have been faced with a number of different situations in the field and been able to really put this lens through its paces. I have decided to do a short write up on my general thoughts on the lens. First Impression: Taking this lens out of its case for the first time and attaching it… read more →
Sigma lenses proudly handcrafted in Japan – Made in Aizu Mastery is a result of rigor and discipline. We abide by that conviction with no compromise—nearly every component of every last Sigma lens is handcrafted in Japan. Sigma’s Superlative Craftsmanship A good artist lets raw creativity reign but a legendary artist knows that dedication and practice are cornerstones of a true masterpiece. Nearly Every Component is Small-Batch At Sigma Photo, problem-solving and improvements happen on micro levels. We take communication back to the basics: think face to face. Our… read more →
To say that my anticipation for this lens was fever pitch would be a mild understatement! I have been using the new generation of Sigma Lenses (Art & Sport) for the last four years, one of the greatest missing elements in the Sigma range was without doubt a fast and fancy prime, the bread and butter of Wildlife & Sport Photographers across the globe. Enter the 500mm F4… Overview So, looking at the release pictures of the 500mm had me salivating at the mouth and having the lens in my… read more →
There are a lot of macro lenses out there, what makes this one stand out from the crowd? Sharpness? Of course it’s sharp – tack sharp. But then again, pretty much all macro lenses are sharp, and my poor old 10 megapixel sensor won’t be able to distinguish between them. The focal length is a bit unusual – most macros are in one of three focal length ranges: 50-60mm (“normal lens” range), 90-105mm (short telephoto) and 180mm (telephoto). The longer lenses typically have the advantage of a longer working distance,… read more →
One of my first lenses that I received from Sigma South Africa was the Sigma 8-16mm DC HSM f4.5-5.6. I have been using it almost exclusively for interior and architectural work. Now many photographers out there do not like the ultra wide lenses for interior or architectural use due to extreme effects they tend to have on perspective. That however, is the beauty of these lenses in my opinion. They create space and have the ability to create a feeling of open space in what might otherwise be perceived as… read more →
Eager to try the new Sigma 500mm Sports lens? While stock won’t be available for a few more weeks in South Africa, Sigma Japan has launched their new “Impression” page for the lens (access the page here) with some amazing photos taken by photographer Satoru Korenaga. See a few of the new amazing sample photos below or access the Impressions page for more high resolution photos. From these photos you can see just how sharp this new lens is, as well as its excellent colour and contrast rendition. We can’t… read more →